Kakao Entertainment, the entertainment division of South Korean internet company Kakao Corp., is doubling down on its metaverse push with the launch of a new four-member virtual K-Pop girl group called MAVE.
Kakao launched MAVE in January through its Metaverse Entertainment joint venture with South Korean mobile game developer Netmarble. Metaverse Entertainment was founded in August 2021.
The group’s members are Siu, Zena, Tyra, and Marty, who are presented as human-like avatars with natural-looking movements and facial expressions.
Reuters says the members can speak four languages: Korean, English, French and Bahasa, although they are not able to respond to prompts and only rely on scripts prepared by humans.
Apart from MAVE, Metaverse Entertainment also developed another virtual character called RINA, described as a 22-year-old with a “free-spirited lifestyle who loves fashion and music and is passionate about what she likes.”
RINA already has 32,600 followers on Instagram, which was launched on March 29, 2022, and has amassed 2.3 million likes and 138,000 followers on TikTok.
