Spotify is currently in discussions to introduce full-length music videos to its app, challenging YouTube and TikTok in the highly competitive video streaming market.
The said talks were reported by Bloomberg on Saturday (July 1), citing people familiar with the plan who requested anonymity due to the confidential nature of the talks.
The sources reportedly revealed that Spotify has initiated conversations with potential partners about incorporating the new video feature into its platform. The company declined to provide any comment on the development.
