San Francisco-based independent label, distribution and publishing company EMPIREhas made a strategic investment in un:hurd music, a platform specializing in automated music marketing and promotion.
Financial terms were not disclosed.
According to a press release from un:hurd, this strategic investment takes place as part of the company’s ongoing fundraise, “of which current investors such as Willard Ahdritz and Dan Runcie’s Trapital Ventures have already re-invested alongside Mindset Ventures MusicTech”.
The financial backing from EMPIRE aims to speed up the development of un:hurd’s technology and at the same time provide EMPIRE artists with marketing tools. EMPIRE is known for launching the careers of artists like Kendrick Lamar, Fireboy DML, Shaboozey, Asake, XXXTentacion, and Anderson .Paak.
“EMPIRE’s investment is a very credible nod to the work we do and it’s [a] credit to the team for the work they’ve put in over the last 12 months to make this happen,” said Alex Brees, CEO and founder of un:hurd.
“I’m incredibly excited to be working with EMPIRE, whose legacy as a leading independent publisher, distributor, and label is monumental and to be able to support their roster of talented artists globally.”
