News

Over 300 music videos are in YouTube’s ‘Billion Views Club’

YouTube is using the tenth anniversary of the release of Psy’s ‘Gangnam Style’ – 4.48bn views and counting – to put out some wider stats on the upper echelon of music videos on its platform.  YouTube has more than 2bn monthly music users; music is 25% of its global watch time; its annual payments to the music industry have topped $4bn; and it has more than 50 million people (as of last September) paying for a subscription that includes music