On-demand song streams in the US grew 12.2% in 2022, driven by superstars like Bad Bunny, Harry Styles and Taylor Swift.
That’s according to US market monitor Luminate (formerly MRC Data / Nielsen Music), which published its Year-End report for 2022 on Wednesday (January 11, 2023), which you can download here.
That 12.2% growth translated to 1.3 trillion on-demand (Audio + Video) song streams in the US last year.
Globally, total on-demand song streams (Audio + Video) grew 25.6% in 2022 to reach5.3 trillion in total, compared to 4.2 trillion on-demand song streams in 2021.