The onward march of the ‘middle class’ of indie artists has been one of the music industry’s biggest talking points this year.
This trend was highlighted in recent months by Luminate stats showing that indies are nibbling into the majors’ streaming market share.
We also told you about K-Pop giant HYBE’s plans to launch an artist services business in the United States, citing “growing demand for change in the traditional business structure in the US market due to its fragmentation”.
Now we’ve discovered that more than half (60%) of the Top 10 songs globally on social media giant TikTok this summer were independently distributed.
On Monday (August 19), TikTok revealed its Top 10 Songs of the Summer for the US and globally. According to the platform, the songs are ranked “by total creations over Summer 2024.”
Below, you will find the Top 10 songs globally (as ranked by creations) on TikTok this summer, and the companies those tracks were released by. You can see the full Top 10 US Songs of the Summer list here.