ON-DEMAND SONG STREAMS GREW 12.2% IN THE US LAST YEAR, AND 25.6% GLOBALLY

On-demand song streams in the US grew 12.2% in 2022, driven by superstars like Bad Bunny, Harry Styles and Taylor Swift.

That’s according to US market monitor Luminate (formerly MRC Data / Nielsen Music), which published its Year-End report for 2022 on Wednesday  (January 11, 2023), which you can download here.

That 12.2% growth translated to 1.3 trillion on-demand (Audio + Video) song streams in the US last year.

Globally, total on-demand song streams (Audio + Video) grew 25.6% in 2022 to reach5.3 trillion in total, compared to 4.2 trillion on-demand song streams in 2021.

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OVER 80% OF APPLE MUSIC SUBSCRIBERS LISTENED TO SPATIAL AUDIO IN 2022
THESE WORRYING STATS SEND A CLEAR MESSAGE: THE MUSIC BIZ NEEDS A SPOTIFY PRICE RISE… NOW.