SoundCloud is launching a new feature called Buzzing Playlists, a set of playlists curated based on fan engagement with music by Next Pro artists.
Buzzing Playlists are designed to address the ‘Zero-Plays Problem’ faced by many new artists. Through its First Fans program, SoundCloud’s recommendation algorithm analyzes music by Next Pro artists who opt in, the company said on Thursday (May 2).
Since the launch of First Fans, SoundCloud says over 3.5 million tracks have been analyzed and recommended to potential fans, with the average Next Pro artist seeing a 400% increase in listens.
