YouTube recently revealed that as of December, its TikTok rival Shorts was averaging over 50 billion daily views and that in 2022, the number of channels uploading content to the Shorts platform daily grew over 80%. 

On Thursday (March 30), YouTube’s Global Head of Music Lyor Cohen revealed, via a blog post, a new set of stats that hone in on music’s performance on the platform.

The headline stat, according to YouTube, is that in January 2023, the top 1,000 songs on Shorts saw more than 280 billion combined views.

Also in January, fan-created Shorts reportedly increased the average artist’s audience of unique viewers by more than 80%.

Spotify’s France-based rival Deezer has teamed up with US speaker maker Sonos to power the latter’s streaming radio service Sonos Radio and its subscription service Sonos Radio HD globally.

The partnership will see Deezer deliver its catalog of 90 million tracks, metadata, licensing, reporting and royalty management, business intelligence and data to Sonos users, starting in April.

Deezer says it will also provide key services for Sonos Radio and Sonos Radio HD, as well as strategic collaboration for growth and monetization of the service, according to a press release.

The new alliance will deliver services to 16 countries including the US, Canada, the UK, France and Germany.

In addition, both companies will also explore opportunities to expand “the Sonos music experience,” and collaborate on new ways to help listeners discover music and soundtrack.

In March last year, Epic Games, maker of hit video game Fortnite and Unreal Engine acquired online music store and direct-to-fan platform Bandcamp.

In a statement published by Epic at the time, the company said that Bandcamp will play an “important role” in its “vision to build out a creator marketplace ecosystem for content, technology, games, art, music and more”.

Since then, Epic Games has been fairly quiet about its plans for Bandcamp, but on Friday (February 17), its flagship game Fortnite revealed that the music platform is curating its ‘Radio Underground’ radio station until Wednesday, March 8, 2023 (for the rest of its Battle Royale Chapter 4 Season 1).

The curated station includes music from 11 acts, including New Zealand rock band The Beths, Californian noise pop band Starflyer 59, and pop punk band Gladie.

It also includes, amongst many others, ‘Post disco’ duo De Lux, producer Ronnie Martin, and New York disco, rock and soul act, POW WOW!

The world’s three major label groups — Universal, Sony, and Warner — are finally partnering with a new streaming service to ensure artists are paid when DJ edits are played

Producer says that teaching aspiring musicians via his new Splice course ‘is way more impactful than putting out another couple big records’

From the use of generative AI for lyric writing, to the use of voice-mimicking AI in songs, the use of artificial intelligence in music has become one of the industry’s key talking points of 2023.

Now music streaming giant Spotify is throwing its hat in the ring, with a new feature powered by its own personalization tech, as well as by voice and generative AI.

The company is launching a ‘DJ’ feature, which it says is like an “AI DJ in your pocket” and adds that it serves as “a personalized AI guide that knows you and your music taste so well that it can choose what to play for you”.

This feature is first rolling out in beta, and Spotify says it will deliver a curated playlist of music alongside commentary around the tracks and artists it thinks you will like.