THE NUMBER OF LATIN MUSIC LISTENERS ON SPOTIFY WORLDWIDE SOARED 986% FROM 2014 TO 2023

From Bad Bunny to Peso Pluma, from Iñigo Quintero to Karol G, Latin music has been one of the recording industry’s biggest breakout success stories of the past few years.

A large part of its momentum is coming from the US recorded music market, the world’s largest, where Latin music has seen several incredible years.

In 2022, it surpassed a billion dollars in US recorded music revenue for the first time, raking in $1.09 billion, a 23.8% YoY increase, and taking a nearly 8% share of the music streaming market, according to data from the RIAA.

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