YouTube recently revealed that as of December, its TikTok rival Shorts was averaging over 50 billion daily views and that in 2022, the number of channels uploading content to the Shorts platform daily grew over 80%.
On Thursday (March 30), YouTube’s Global Head of Music Lyor Cohen revealed, via a blog post, a new set of stats that hone in on music’s performance on the platform.
The headline stat, according to YouTube, is that in January 2023, the top 1,000 songs on Shorts saw more than 280 billion combined views.
Also in January, fan-created Shorts reportedly increased the average artist’s audience of unique viewers by more than 80%.
