We expected streaming subscription growth to slow in 2022 – but not this much.
That’s the key takeaway from MBW’s analysis of stats released by the Entertainment Retailers’ Association in the UK yesterday (January 10), and discussed by MBW founder Tim Ingham on the latest Talking Trends podcast.
As Ingham explains on the Talking Trends podcast, annual growth in the money spent on subscription streaming services in the UK last year was less than half the size it was in 2021… and less than a third of the size it was in 2018.
Such numbers highlight the urgency for major rightsholders, suggests Ingham, of Spotify in particular raising its prices in key markets.
You can read an abridged transcript of this episode of MBW’s Talking Trends below, and/or listen through here:
