Virgin Music Group, Universal Music Group‘s global indie artist and label services division, has formed a strategic partnership with Hungama Digital Media to boost the international exposure of Indian regional music.
The collaboration aims to leverage Hungama‘s digital entertainment network and Virgin Music‘s global distribution capabilities to create opportunities for Indian artists to reach worldwide audiences.
“This collaboration will expand our reach in India and enable their songs to reach new global audiences, supporting our commitment to artist empowerment and innovation,” said Amit Sharma, Country Manager of India for Virgin Music Group.
